5 Google Analytics Basics

Stats or analytics are your best friend! They tell you exactly, precisely, what is happening on your site (or not). Traffic patterns, visitors, entries and exits are all there for you to review and then apply that information to your program moving forward.

With all this great information at your fingertips whether on your server or by integrating Google Analytics, my experience shows all that info can prove to be information overload for most with no clue on how to use that data to their benefit.

One of the neat things about doing business online is all this online data! Where else can you have every click and visit dissected to show you what is working, what trends you need to jump on and unfortunately, what your target market could care less about? And believe it or not you don’t have to be Albert Einstein to add the power of this data to you arsenal.

Being Google Analytics is free and easy to incorporate into your WordPress site, there is no reason to not use this tool to nurture and grow your site. That’s why I thought of you today when I read a great little article that if reviewed and applied can help you make the most of the massive amount of data available to you.

Tips to Better Google Analytics covers:

1. The Basics
2. Setting Up Goals
3. E-Commerce and Lead Tracking
4. Taking Action
5. Getting Started

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