After 19 Years, What’s Still My #1 Piece of Advice?

Partners You Can TrustI talk to all kinds of current and new Netrepreneurs every week. Very often they want to get to the bottom line — what is the easiest way to profit online — simple non-complicated advice, please. “I want to make money!”

All too often fear they fear making the important decisions to the point where they become paralyzed to move forward. Online moves faster than the speed of light folks and delay in taking bold actions cause opportunity to be lost or surrendered to competitors.

If only it were that “one thing”. Every business model and market has different demands and requirements. What is a common thread is the hesitancy that by investing in WordPress today, they will have to reinvest in the latest greatest new thing down the road. I get that. Money is tight for everyone.

While the latest online tricks (no such thing) or tools are constantly changing, I can assure you that WordPress has gained steam for 10 years and going strong. WordPress isn’t going anywhere but up! This is an investment worth making now because the longer you wait, as with all things online, the more catch-up you have to play.

“So? Chop-Chop! What’s Your #1 Piece of Advice?”

Here you go!

Know those you trust and only trust those you know.

trust: noun

  1. 1. reliance on the integrity, strength, ability, surety, etc., of a person or thing; confidence.
  2. confident expectation of something; hope.
  3. confidence in the certainty of future payment for property or goods received; credit: to sell merchandise on trust.
  4. a person on whom or thing on which one relies: God is my trust.
  5. the condition of one to whom something has been entrusted.

From ancillary services, to networking, to advertising, social media and hosting — don’t buy the hype, don’t make decisions on cost alone. Don’t take advice from Websites or unknown individuals simply because you perceive they know more than you. Take the time to vet the services and tools you are looking to use and make sure they have a positive history which will lend to you being able to trust and rely on them for the long haul.

Look at all your service providers as partners in your business’ success. Partnerships will benefit your bottom line more than the product or service that gives you a low-ball price today and no support or reliability in the future when you need it.

Know what you want and find those companies you can trust and go for it! If you have partners you can trust on your team to weed through all the information and those “solutions” that many times only have the provider’s interest at heart, you not only don’t waste critical time making mistakes, but you also save money by not spending it in areas that are not necessary or effective.

That is why it is so important to investigate your potential partners to make sure they are trustworthy, ethical and reliable. You’ve heard the saying “consider the source.” Do just that! I get asked about statements on non-legit scammy Websites almost every day. Don’t let information that goes against the necessary and required investment and hard work required to succeed online override your common sense.

If the source has no longevity or lacks credibility; don’t pay attention. Experience and trust can only be gained after years of walking that walk — it isn’t instantaneous simply because you put up a WordPress Website. You know that State Farm commercial… “They can’t put it on the Internet if it isn’t true.” with the creepy date that’s a “French Model”. That commercial is effective because is makes a valid point. Many folks believe what they see online purely because it’s online!

When it comes to your online business enterprise, taking the time to learn just enough to know who has your best interests at heart or discover when you are just getting a pitch is crucial. Your gut will tell you the difference — follow it!

Here are a few things I do when investigating a new business partner:

  • I review their site and FAQ. If the site is brochureware and shallow that draws concern for me. There is no reason to not have every bit of information a potential customer may want front and center on a site!
  • I then E-mail to see if I get a prompt and courteous response. This gives me an indication of what I can expect if I decide to trust them with my business.
  • Before I make the final decision, I make the time to talk to them on the phone to get a feel for their genuineness and personality.
  • I look up their domain name at a domain registrar WHOIS lookup (look for the WHOIS usually at the bottom of the page of every domain registrar) to see how long they have owned their domain — which is a good indication of how long they have been in business.
  • I search for the company name to see what is out there.
  • If I am making a major investment I will also check with the local Better Business Bureau to see if any complaints have been lodged.

Just taking the time to cover the above can help you find the right partner to work with and that you can trust. If you cannot get a warm fuzzy based on the above regardless of how tempting a sales pitch is, move on…

Every day, I see the “big name” companies and fly by nights alike take advantage of what their customers don’t make the effort to know. Who is at fault here? Both sides.

  • The big name companies for relying on what their customers don’t know as part of their business model and the fly by nights by being only interested in getting into your pocketbook and then they’re done with you.
  • And the customers, who are unwilling to learn enough to know they are not getting what they need to succeed or what they thought they paid for.

Once you find partners you can trust; from hosting to applications to development and post-launch support, you are then free to do what you do best because you know your six is covered — running and growing your business.

Pretty liberating feeling, isn’t it?

At your service,