WordPress How To: PageRank Sculpting
While WordPress is inherently more SEO friendly, SEO in regard to “PageRank Sculpting” comes up daily around here. For the most part the folks who ask me have heard about PageRank Sculpting, don’t know what it is and want to know how to do it.
First, what is PageRank Sculpting? PageRank Sculpting is what was called Dynamic Linking back in the day. The gist is that you are trying to control the flow of “Google Juice” around a Web site to pages and other sites that matter. Some of these techniques included JavaScript and could get pretty hairy for the novice HTMLer or SEOer.
If you ever want to know anything about Google, you go to Matt Cutts. He’s the Google Guy (joined Google in 2000 as a software engineer and is now the head of Google’s Webspam Team) that Blogs about, discusses, suggests and sets issues straight when the rumor mongers get their tongues wagging about the latest Google dance or algo change.
To get a good overview of PageRank Sculting, check out Matt’s post on the topic. You’ll also get a little tutorial on how PageRank actually works.
I always have a link to Matt’s Blog in my right sidebar over there for you to check out when you want to find out anything that has to do with how Google really works. Matt is THE source.
Then, click over to The Ultimate PageRank Sculpting Guide for WordPress SEO so you can get the necessary plugins in place and begin sculpting your masterpiece.
At your service,
Judith
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