How Many Web Pages Do I Need?
As many as you need to reach your goals! If you just want a business card/brochureware site where folks can contact you or ask questions, you need to rethink what you want to accomplish online as brochureware is nowhere.
But one has to be realistic and realize that a starter site is just that — a start. Any starter site, where the site owner would like to experience ROI, has to be created with plans to grow the site as needed and as market conditions dictate. In today’s environment that actually demands an insatiable desire for growth.
When it comes to search engine rankings, the more pages the better. And no, that does not mean babbly useless keyword stuffed verbiage in existence solely to increase the number of pages in your site to manipulate rankings. Only nique valuable information worth linking to will do!
When you have useful individual pages targeting just one topic or issue, you kill two birds with one stone. You create a concentrated topical page on that issue or topic for search crawlers to index and you give your site visitors information on the one topic they may be seeking at that point in time.
Take notes as customers ask questions or as you read industry news with items you can write about and add to your site. Nothing is off limits if it helps educate and inform your site visitors. By taking this approach you appear as an expert in your field, the “go to” guy or gal a site visitor can trust with their business.
Look at your site as an archive, library or gallery of everything that has to do with your product, service and market that you will grow perpetually. Web sites should be viewed as a work in progress that is never completed. There will always be something to add, change or integrate!
Getting found, instilling confidence and encouraging inquires is what you want to accomplish, right? Having a site that is constantly growing and being filled with the information your target market desires and is looking for will help you accomplish just that.
At your service,
Judith
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