Opportunity Lost: The Devil IS in the Details
Our lives are filled with details… Too many to deal with at times. I get that. Combine off-line details with all the online details you need to pay attention to and it can very easily become disarmingly overwhelming! I get that too. But unfortunately, it is all these details that if ignored will almost guarantee failure.
If you don’t pay attention to your online details (Web stats, content, email etiquette, etc.) — your online program will suffer. Being so many of the details that are available to us virtually with a click or two, there really is no excuse to ignore their existence. It is clear that by disregarding these same details will literally affect the level of your online success. And in my experience, too many think it is O.K. to neglect the details that apply to their online program.
I’m here to tell you it’s not O.K. Those details, such as Web site copy and how you type your e-mails, will lend to your creditability and legitimacy with potential customers. Contact potential business partners reflecting the inability to realize the importance of format, sentence structure and proper grammar and you can count on the fact your inquiry won’t be taken seriously. Opportunity lost.
Your Web stats — which are a ton of details that can make one feel like they are literally drowning in statistics — are critical to you understanding what is going on (or not going on) at your site. How can you possibly make an informed business decision on what your next move should be if you don’t know what is actually going on — now? Opportunity lost.
I guess doing business online would be a lot simpler if all the data and details were somehow transposed to site owners by osmosis. But until that happens, site owners have no choice but to embrace the details and use them to their advantage.
Get yourself a day planner and write down all the details you need to pay attention to and when — and then have the discipline to follow through. This is the type of discipline that separates the men from the boys when it comes to successful businesses — on and off-line.
Only then will you be able to take full advantage of what technology can do for you business. Nothing happens without the details.
At your service,
Judith
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