Logging into WordPress sites is something I do too many times to count every day. In doing so I see things in WordPress Dashboards that need attending to that aren’t done and in ongoing conversation come to find aren’t even given a thought.
Below are a few of the things I see need attending to on a regular basis. Have you neglected addressing these things on your WordPress site?
- Update your Plugins. Plugins not only update for new features but security hardening. Delete outdated and inactive plugins — they also pose a security risk. If your plugins our outdated and not keeping up with WordPress, find plugins that are and switch them out.
- Post a timely and relevant Blog Post. Hey, I get it — not enough time in the day. But if you want to be followed and engage your audience, you just have to make the time! You want search engines to think the site is alive — you need to post regularly and consistently. Not sure what to write about? Read: WordPress How To: 3 Easy Steps for Gathering Great Post Ideas
- Make sure prominent info is kept current. I worked on several sites recently with Copyright dates of 2015 and older! I also noted a couple About and Contact pages with outdated information. Check your About and Contact pages to make sure the most recent information is reflected. If your Copyright date is not 2016 you look like you aren’t paying attention to detail.
- Keep on top of 404s and broken links. 404 page not found errors are something that can be easily avoided as are broken links. Doing so helps provide a better user experience. Google recommends keeping on top of 404s and to some degree looks at broken links as a quality signal (as in lack thereof). Read: WordPress How To: Avoid 404 Horror
- No back-up system. Really — no backup system in place! Even with a back-up system in place, you need to make a point of manually downloading your WordPress XML and SQL files off-site at least once a month for safe keeping.
- FOR CONSULTANTS ONLY: Did you tell a client they weren’t doing something the way they should and how they could do it better? I do quite a bit of clean-up that wouldn’t be necessary if Consultants just took the time to proactively and constructively let Clients know what was really necessary to reach their goals — the right way! Not the easy way; not the cheap way! Not the way that caters to what you think a client wants to hear — the right way! Yes, you won’t land every client who comes your way — but guess what? That’s okay! There are a lot of great folks out there that will appreciate your candor and concern. Give it a try!
Mark you calendar to do the above housekeeping every Friday so you can keep your site updated, secure — and relevant!
At your service,